The Importance of Strategic Alliances
ATP plans to develop a strategic alliance with one or more of the high visibility "new players." ATP should be of special interest to the following strategic partners:
1. High Visibility Search Engines
(Google, Yahoo, MSN, etc.)
Virtually all the revenues of these companies are derived from advertising and ATP swings open the door to the vulnerable $46+ billion in broadcast advertising.
2. Technology Industry Players
(IBM, Intel, Cisco, Microsoft, Sony, etc.)
These technology companies would profit greatly from the rapid deployment of Advanced Television, which would spur the sales of their basic communications products and services offerings.
3. Marketing Communications Holding Companies
The six largest holding companies serve as agents for the top global 200 advertisers and are responsible for over $200 billion in media spending.
ATP is led by a team of executives with outstanding credentials in content development and advertising: Dr. Robert Fuisz, Arthur Tauder and Richard Villante, whose bios can be found on the ThunderHouse website
. ATP has devised a strategic plan to get Advanced Television to “the tipping point” within 18-24 months. The team has identified two content areas of high interest, Technology and Heathcare; it has developed content treatments for each, Tech Beat
and The Health Report
. The next challenge: Lining up the right Strategic Partners.